Understanding How and Why B2B ‘Buyers Are Liars’… and What This Means for...
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or...
View Article5 Things to Know Before Buying Marketing Automation
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of...
View ArticleMarketing Automation: The Beginning of the End?
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the...
View ArticleIf Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions,...
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